Interessante articolo sul blog Pr Conversetions (leggi qui) dal titolo “Beyond Truth… Sincerity?”. Argomento da tempo all’ordine del giorno nel mondo delle relazioni pubbliche e destinato a far discutere ancora. Di seguito il mio commento all’articolo linkato:
It takes two to tango!!!!
What does truth really mean? I don’t understand the real meaning of the word “truth” applied to PR activities. I can accept the use of terms as respect, correctness, honesty if these words are intended as having right behaviour when I practice my profession. On the contrary I’m baffled by the deep concept of truth. Our profession is too wide to use truth as main value. E.g. how many times do aggressive journalists cross the “truth line”?
The answer is superficial! Some of you could say that there are problems about media relations, but I think that this isn’t always….true.
So, if I respected truth as a principle, I would play a game in which rules are too different to exercise a good job.
